SWEEP STAR
AR-assisted custodial experience design
Role: UX/Systems Design, Narrative Development
Context: Conceptual case study exploring custodial labor, AR, and storytelling within themed environments
Custodial work in themed spaces is essential to guest experience, but is largely invisible, often perceived as purely operational rather than experiential. This invisibility can unintentionally diminish the dignity and narrative value of the role.
To address this problem, Sweep Star aims to reframe custodial operations as a form of ambient performance by:
• Mapping custodial workflows as experiential touchpoints
• Introducing a mascot-driven assistant (Tid-E) to humanize systems
• Exploring AR overlays as optional, additive storytelling layers
• Designing with respect for operational constraints, safety and pace
The system prioritizes utility first, with narrative woven in only where it enhances, not disrupts, existing work flows.
The result is a speculative experience framework where maintenance becomes part of the story world. Sweep Star proposes a future in which operational roles are visible, dignified, and emotionally resonant, while remaining functionally sound.
This project reflects my interest in systems that work best when they’re felt, not announced.
Checkout the full case study here.
TAMPA BAY LIGHTNING FOUNDATION
Limited run mystery puck and poster design submissions
Role: Graphic Design, Illustration
Context: Official design submissions to celebrate Tampa Bay Lightning themed game nights and featured in NHL media covereage.
Sports branding often leans towards aggression, motion, and edge. This provided a challenge, as I looked to convey the feel of the 90’s by creating imagery that felt vibrant, optimistic, and emotionally charged, while retaining the edge, aggression, and motion that is integral to the sport of Ice Hockey.
With the 90’s in mind, I channeled my Pacific Northwest roots, appreciation for underground music, and a love for eye catching color palettes to develop designs that:
• Balanced nostalgia, regional identity, and contemporary restraint
• Worked within physical manufacturing constraints in mind (puck format)
• Reduced team identity to essential symbolic elements
• Extended visual language across both product and poster formats
The hockey puck design was featured in a NHL article spotlighting puck artists, demonstrating how going against the grain, while flowing with the mainstream can carry cultural weight and fan recognition in unsuspecting places.
MESQUITE BOUTIQUE BBQ SAUCE
Brand identity rooted in place and texture
Role: Graphic Design, Illustration, Brand Identity
Context: Brand identity suite for a elevated barbecue sauce concept
Mesquite Boutique needed a visual identity that felt curated and tactile without drifting into trend-driven aesthetics. The brand required flexibility across product containment, packaging visuals, and digital touchpoints while maintaining a sense of place.
The approach to these constraints, along with keeping future work with photogrpahy in mind led to a brand indenty design that showcases:
• A restrained typographic system with organic contrast
• Photography used as a material, not decoration
• Texture, spacing, and negative space that prioritizes consumer experience over ornament
• Design intended for longevity rather than seasonal reinvention
The final identity presents Mesquite Boutique as grounded, intentional and quietly confident, allowing products and environment to speak without visual noise and distraction.
Coffin Collective
Music designed as a system
Role: Creative Direction, Visual Design, Photography, Music
Context: Ongoing experimental music project
Many music projects treat visuals as secondary or promotional. Coffin Collective approaches sound, imagery, and narrative as a single system, where no element exists purely to support another.
For this project I approached it a way that:
• Developed a cohesive visual language alongside sound development
• Used photography and illustration to extend mood rather than explain it
• Embraced imperfection, abrasion, and restraint as aesthetic constants
• Treated releases as artifacts rather than content drops
The project intentionally resists genre lock-in, allowing for evolution without dilution
Coffin Collective exists as a modular creative system, part music project, part visual archive, reflecting my interest in long-form world building and cross-domain expression. The sonic component of this project can be found here, under Gohzur_Rebirth.